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Ito En Ltd.

Ito En Ltd. is a Japan company, located in Tokyo. more detail is as below.

Company Information

  • Company Name: Ito En Ltd.
  • Country: Japan
  • Address: Tokyo
  • International Area Code: 81
  • Phone: 81-3-5371-7111
  • Website:
  • Product List: Japanese Tea Beverages, Coffee Beverages, Fruit Beverages, Black Tea Beverages, Other Beverages, Supplement Products, Vegetable Beverages, Chinese Tea Beverages, Mineral Water, Functional Beverages, Tea Leaves (including Tea Bags And Instant Tea Products)
  • Category Activities: Japanese Tea Beverages, Coffee Beverages, Fruit Beverages, Black Tea Beverages, Other Beverages, Supplement Products, Vegetable Beverages, Chinese Tea Beverages, Mineral Water, Functional Beverages, Tea Leaves (including Tea Bags And Instant Tea Products)
  • Type: Manufacturers
  • Profile: In The Year Ended April 30, 2008, Companies In Japan Became More Cautious Amid Sluggish Growth In Corporate Earnings, Although Such Earnings Remained At High Levels, On The Back Of Soaring Energy And Raw Material Prices. Conditions In The Beverage Industry Remained Challenging Due To A Number Of Factors. In The Distribution Sector, For Example, Stepped-up Mergers And Business Alliances Led To Changes In Distribution Patterns, Increased Additional Costs, And Declines In Sales Prices. Facing These Challenges, The Ito En Group Adhered To Its Principle Of "always Putting The Customer First." Based On This Principle, We Pursued Active Product Development And Sales Initiatives And Strove To Reinforce Our Business Foundation, While Constantly Seeking To Identify And Address Areas Of Customer Dissatisfaction. Beverage Market In Calendar Year 2007, The Beverage Market Remained Mostly Unchanged Overall, With Demand Affected By Inconsistent Weather, Including Low Temperatures In July And A Prolonged Rainy Season, Followed By A Long Hot Summer. Meanwhile, The Composition Of The Beverage Market Has Been Changing. For Example, The Mineral Water Market Has Grown Significantly, But Demand For Green Tea Has Been Sluggish Over The Past Two Years Following A Period Of Rapid Growth Since 2000. As A Result, The Value Of Domestic Beverage Shipments In Calendar Year 2007 Declined 1.4%, To ¥415 Billion. Amid Challenging Conditions For All Concerned, Ito En Sought To Enhance The Appeal Of Its Offerings, Including The Containers Used For The Oi Ocha Line, And Pursued A Proactive Marketing Campaign. Accordingly, We Achieved 4.3% Year-on-year Sales Growth On A Volume Basis. A Survey Conducted By Ito En Revealed That The Group's Share Of The Market Increased From 32% To 34% During The Year Under Review. The Vegetable Beverage Market Recorded A Decline In Sales Due To Problems Surrounding The Safety Of Vegetables.we Responded To This Situation By Becoming The First In The Industry To Identify The Country Of Origin Of All Ingredients Used In Our Beverages, Thereby Allaying The Safety Concerns Of Consumers. Meanwhile, Our Efforts To Reinforce The Vitamin Fruit Brand Contributed To Substantial Growth Of The Fruit Beverages Segment. In The Mineral Water Segment, We Will Step Up Activities To Expand Sales Following The Acquisition Of Exclusive Marketing Rights In Japan For Evian Mineral Water. Going Forward, We Will Continue Strengthening The Ito En Brand By Focusing On The Five Concepts Of "natural," "healthy," "safe," "well-designed," And "delicious." Performance Consolidated Net Sales For The Year Amounted To ¥328,071 Million, Up 5.8% From The Previous Period.
  • Area: Tokyo
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